When does giving up equity for expertise make sense?
A framework for comparing an operating partner with agencies, employees, debt and outside investment.
Read the founder FAQ →Why a better website does not always fix an e-commerce business
The hidden problems in margins, product data, fulfilment, marketplaces, measurement and operations.
Explore the capability model →What we look for in an early-stage product business
The commercial signals that make a small business interesting even before it has significant revenue.
See what we look for →