When Should You Bring a Business Partner Into Your E-commerce Business?
A practical framework for deciding whether a partner can unlock more value than another supplier, employee or loan.
Read guide →Midori Partnerships works with ambitious founders of product and e-commerce businesses who have outgrown their current resources. We invest our expertise, technology and execution — and become a partner in your success.
We do not simply provide advice or sell a website. In selected businesses we become an active partner, bringing the capabilities, systems and commercial judgement needed to build the next stage alongside the founder.
Learn The Difference →We are not paid to disappear when a project ends. Our return is tied to the value built in the business.
Cash may form part of an individual deal, but our principal investment is capability and execution.
We are interested in situations where hands-on involvement can materially improve the outcome.
From the commerce platform to marketplace expansion and operating systems, we connect the capabilities that are often too expensive or fragmented for a young business to build alone.
See All Capabilities →Conversion-focused stores and merchandising.
Amazon, eBay and relevant specialist channels.
Systems that connect orders, stock and data.
Less repetitive work and better information flow.
Organic visibility, acquisition and conversion strategy.
Scalable workflows from order to delivery.
Decisions based on contribution and behaviour.
Pricing, margin, range and channel priorities.
Complete the structured application with the practical facts.
We assess commercial fit, founder commitment and where we can add value.
Suitable founders receive a private invitation to an initial call.
We go deeper into economics, stock, systems, market and risk.
If there is a genuine fit, we discuss roles, ownership and the build plan.
Only after both sides are comfortable do we formalise and start executing.
Practical guides on e-commerce growth, ownership, marketplaces and the decisions founders face when a business outgrows its original setup.
A practical framework for deciding whether a partner can unlock more value than another supplier, employee or loan.
Read guide →The trade-offs founders should understand before exchanging ownership for hands-on operating capability.
Read guide →Conversion matters, but product economics, channels, operations and data often decide whether e-commerce can scale.
Read guide →