When an e-commerce business needs more than a developer
A new website can help, but the website is often only one part of the problem. Profitable online growth can involve catalogue structure, product data, conversion, marketplaces, stock, fulfilment, payments, analytics, SEO, email, pricing and supplier economics. Improving one piece while ignoring the rest rarely solves the underlying constraint.
Equity for capability, not just a project fee
Where we believe strongly in an opportunity, we may agree to contribute technology, e-commerce expertise and hands-on execution in exchange for an ownership position rather than charging the founder a conventional project fee. The exact structure is always assessed individually.
Typical opportunities
- A founder has sourced or imported stock but the online operation is weak.
- A product has begun to sell but the website does not convert professionally.
- The business is dependent on one sales channel and needs Amazon, eBay or direct-to-consumer expansion.
- Orders, stock and fulfilment are heavily manual and creating a growth ceiling.
- The founder understands the product or industry but lacks senior e-commerce capability.
What we look at before partnering
Product demand, gross margin, customer acquisition economics, competition, stock, supplier arrangements, founder capability, channel opportunity, liabilities, working-capital needs and the amount of work required from us all influence whether a partnership makes sense.