Part of Midori Ventures Ltd
Midori Partnerships is a trading style of Midori Ventures Ltd. The wider Midori structure is intended to build, operate and participate in a portfolio of digital, technology and commerce businesses, while Midori Partnerships focuses specifically on opportunities created with external founders.
Why this model exists
Traditional agencies need to be paid. Traditional investors generally want traction, scale and a financial investment proposition. Yet there is a large group of smaller businesses sitting between those two worlds: the founder may have a viable product, stock, suppliers and commitment, but cannot justify the cost of assembling the technology and e-commerce capability necessary to move forward professionally.
We believe some of those businesses are worth partnering with rather than simply selling services to.
Our operating philosophy
We aim to be selective, transparent and practical. We will not be the right partner for most applications, and we do not intend to collect equity in businesses we cannot actively help. Where we do partner, the objective is to combine complementary skills and interests so that both parties benefit from building a more valuable company.
What partnership means to us
It means shared upside, shared responsibility and clear expectations. It means doing the work rather than simply advising from the sidelines. And it means documenting ownership, responsibilities, funding and decision-making properly so that a promising commercial relationship does not later become a source of avoidable conflict.