Potentially, but cash investment is not the core proposition and should never be assumed. Our principal contribution is expertise, technology and hands-on execution. A particular opportunity may justify additional working-capital investment, which would be assessed separately.
There is no standard percentage. A meaningful minority stake may be appropriate in an established business; a 50/50 structure may fit a true joint venture; and other situations may justify different arrangements. Existing value, work required, risk, funding and ongoing responsibilities all matter.
No. Pre-revenue opportunities can be considered where something tangible already exists — for example a strong product, stock, supplier arrangements, demonstrated demand or a founder with genuine sector capability.
Verified founder funding may remain recorded as a director’s loan where appropriate, but historical spend does not automatically determine the equity value of the business. The treatment would be reviewed as part of diligence and formal structuring.
Not automatically. Control depends on the agreed ownership and governance structure. Decision rights, reserved matters and each party’s responsibilities should be written clearly before a partnership starts.
No. A website may be one element of what we contribute, but the proposition is a wider operating partnership. We are interested in building companies, not swapping isolated web-development projects for equity.
Initially, product-led and e-commerce businesses where better technology, marketplaces, systems, automation and commercial execution can materially improve performance.
We treat applications as private business enquiries. If a deeper review is required, additional confidentiality arrangements can be discussed before sensitive material is shared.
Normally, no. We ask founders to complete the business application first so we can decide whether a conversation is likely to be useful for both sides. If the opportunity appears to fit, we will send a private booking link for an initial founder call.
We aim to review initial applications promptly, but we do not promise that every application will lead to a call. The process is deliberately selective.
There is no obligation on either side. A decision not to proceed simply means the opportunity is not a fit for our current model, capacity or investment criteria.