Growth partnership rather than outsourced support
We are interested in businesses where the founder has meaningful strengths of their own — product knowledge, supplier relationships, industry expertise, customer understanding or operational capability — but needs complementary commercial and digital expertise around them.
A broader role where it makes sense
Although e-commerce is a core strength, the partnership model can apply more broadly where technology, digital acquisition, automation, systems or commercial execution are central to unlocking the opportunity.
Aligned economics
Our preferred model is one where our reward is connected to the long-term value we help create. That can mean an equity stake, potentially combined with clearly documented director loans or future operating arrangements where appropriate. There is no universal formula.
Selective by necessity
Hands-on partnership is time intensive. We therefore expect to say no frequently and to maintain a small active portfolio rather than becoming an agency with dozens of unpaid clients.